Work is Cone-ecting Yorkshire
Manage episode 396396355 series 2809075
Keith Madeley recorded on 06/11/2023
Keith Madeley (AKA Mr Yorkshire (you’ll find out why in the interview)) left Grammar School at 16 and joined British Rail as a Clerk in Bradford. 2 years later Keith was moving to London for a promotion and then going on to pass all the exams to become British Rail’s youngest ever Station Manager at 21 years of age. Keith cites this as a great grounding for his future.
Leaving London at 25, Keith moved back to Bradford and initially worked as PR Manager at a Computer Software company before being promoted to General manager after 3 months and then becoming a Director of a couple of their subsidiaries. At 28 Keith joined with a friend to form an Independent Financial Advisory business which they ran together for 30 years. Keith was always looking at developing new products and building their business with PR. In 2004 they sold their business on to a major company. Since that sale, Keith has been Chairman and/or Non Exec Director of several companies and Charities/Non-profits.
Keith loves to help Yorkshire companies lift their profile and he is a member of the Board of the Yorkshire Asian Business Association, known locally as YABA. This role helps Keith on his personal agenda of promoting diversity and inclusivity in the area.
These days though Keith’s main focus is marketing his wife’s Children’s Educational book series, called Cones. Yep, that’s right. The books are about those ubiquitous orange warning/safety cones everyone has seen. Keith has secured sponsorship for every one of the Cones books so far each with a major company. With 18 Cones books now published, another 7 in different stages and more in negotiations, the Cones series is going from strength to strength.
Email keith@mryorkshire.com
Website http://www.mryorkshire.com
Cones Books: https://theconesbooks.co.uk/
Unity Club: https://www.unityclubleeds.com/
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