#6 - Intranet Ownership

Work Smarter

In Episode 6 of the Work Smarter podcast, we delve into the critical topic of selecting an owner for your intranet. This episode sheds light on why having a dedicated intranet owner is essential for keeping the platform dynamic and engaging. We discuss common issues like stagnant content and how they can hinder employee engagement and communication. You'll learn how to identify the right person within your organization to manage the intranet and understand the different goals it can serve.
The episode kicks off with an exploration of the importance of having a "captain" for your intranet. Without someone to guide and update it regularly, an intranet can quickly become outdated and ineffective. We highlight the key pillars of an intranet: communication, productivity, and culture/engagement, and discuss how these can vary based on your organization's size, industry, and specific needs.
We then dive into which departments are best suited for intranet ownership. Communications, marketing, HR, and operations are all potential candidates, but the episode warns against leaving this task solely to IT. While IT should support the technology, the content needs to be managed by those who understand internal communications and culture. We also talk about the importance of having a senior leader champion the intranet, supported by a dedicated team. Repurposing existing content to keep the intranet fresh and relevant is emphasized as a key strategy.
Looking ahead, we provide a sneak peek into the next episode, which will focus on setting a strategy for your intranet. You'll discover how to align your intranet’s goals with your organization’s overall objectives, ensuring it becomes a valuable tool for all employees. The episode encourages you to consider the potential of your intranet and how choosing the right owner can set the stage for its success.
Don’t miss the next episode, where we'll dive deeper into intranet strategy. Subscribe to the Work Smarter podcast to stay updated with our latest episodes. If you enjoyed this episode, please leave us a review and share it with your network! Thank you for listening, and we look forward to catching up with you in the next episode.