EP 89: How to Launch Your Podcast & Climb the Charts with Melissa Guller

Work Less, Earn More

Gillian Perkins에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gillian Perkins 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 41:04

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So you’re thinking about starting a podcast.

Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business.

Both are great reasons to get into podcasting.

So what’s holding you back?

In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you need to do to marketing strategies.

And we’ll break down misconceptions about the charts, market saturation and why you don’t need a ton of equipment or technical know-how to hit record.

Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor on Skillshare and in person at General Assembly, and she previously worked full-time for Ramit Sethi and Teachable. She’s helped over 2,000 podcasting students through her Wit & Wire online courses, and she's on a mission to help more diverse business owners earn money online doing work they love.

Listen to the full episode to hear:

Three reasons to start a podcast even if you don’t have a large following
How to use seasons as part of your marketing, to test content, or to give yourself a break
Why you need to be strategic about choosing your category and what charting means for your podcast
The difference between owned media and earned media and which one you should focus on for growth
How to pitch yourself as a guest on someone else’s podcast and invite guests to your own

Learn more about Melissa:

Learn more about Gillian:

Resources:

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#Entrepreneur #Business #Marketing #Gillian Perkins #Make Money