))
What sales teams really want from marketing with Andre Lachlan
Manage episode 515117951 series 3662397
Gayle Kalvert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gayle Kalvert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins.
In this episode, Andre Lachlan, Sales Director at Splunk, discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective campaigns with a human touch.
In this episode, you’ll learn:
- How to get sales and marketing to work together
- The key to maximizing event ROI
- Why relying solely on AI for sales could hurt your business
Highlights:
(00:00) Meet Andre Lachlan
(02:24) How sales and marketing can align in any org structure
(07:03) Better cross-functional collaboration
(11:11) Planning small but strategic events
(17:32) Why the real work happens before and after the event
(21:47) Connect with your buyers even when they don’t respond
(25:07) Where AI makes an impact on the sales workflow
(30:19) Unconventional sales tactics to try
(35:56) Key qualities of a good salesperson
Resources:
Andre’s LinkedIn: https://www.linkedin.com/in/andrelachlan/
Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/
Gayle’s website: www.gaylekalvert.com
21 에피소드
공유
