Powerful Product Ladders to Boost Client Attraction

Women Conquer Business

Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.

Product Ladders: Something for Everyone

A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.

How do you get started building a product ladder?

Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.

Questions answered in this episode:

• How can you attract leads and increase sales even in uncertain economic times?
• Why do you need a product ladder?
• How do you get started building a product ladder?

Key Insights

You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — Jen

Marketing Self-Assessment | Women Conquer Business

When people go through your product ladder, they're ready to engage with you on a deeper level. — Shelley

How to Create, Publish and Distribute Content Consistently

Breaking News

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Inspirational Nugget

What, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64

You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.

How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.

Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.

What are my tasks in this life?

My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.

Only then will the good drown out the bad.

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

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Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

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