Imperfection and presence with Imogen Hewitt

Women At Work

Imogen Hewitt is Chief Media Officer of Publicis Media and CEO of Spark Foundry, having spent 25 years in creative agencies.

Recently, she was named #3 in Mediaweek Australia’s 2023 Agency 50 Power List and has been recognised on the B&T Women In Media Power List every year since 2017. She was also previously named as one of Campaign Asia’s ‘Women to Watch’ in 2017 and 2020.

The themes throughout her conversation are presence, imperfection and partnership, to move us towards more happiness on the happy to chaos scale of life.

This was a really fun conversation!

In this episode, we discuss:

• Why telling the truth helps stop unrealistic expectations
• An illusion of perfection does a disservice to those coming after you
• The importance of true partnership in realising your dreams and making life better
• Imogen and her husband tested out both working part-time, each working full-time, and now he’s a stay at home parent while she is the full time earner
• Being flexible in your approach, and stepping back to make space for your partner to do things their way too
• How perfectionism can drive us to achieve, but letting go of it helps make space in your life
• Imogen’s desire to always be better connected to the people in her life
• How being vigilant about presence helps Imogen find balance on the happy chaos scale of life
• The story that working mothers should make up work time in the evening, and that we need downtime too
• Giving yourself permission to get things wrong
• The value of tiny transformations
• Her husband’s transition to being the stay at home parent
• The Andrew Tate-ism of young men, the lack of nuanced conversation, and the challenges facing men
• The most powerful thing you can be is yourself