Psychology in Business - Nita Bhatia

WNY Entrepreneur

Nita Bhatia is co-founder and chief operating officer at CrowFly, a fintech startup that's redefining how structured settlements are bought and sold. Her working philosophy is simple: people come first. No matter the context of the relationship, communication, trust, and transparency are key in all that she does. Nita has a background in psychology and operations and over a decade of experience helping individuals achieve personal and professional goals. She's passionate about advocating for and serving vulnerable populations and believes that principles of behavioral science and critical thinking play integral roles in the workplace, no matter the industry.