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Predictive Analytics helps increase marketing ROI
Manage episode 154792011 series 1134460
WNS and WNS Business Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 WNS and WNS Business Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast, we discuss with Amitabh Bose, the concept of predictive analytics - which is clearly emerging as a tool to increase marketing ROI. Leveraging predictive analytics to determine events before they have occured - such as predicting how consumers are going to behave in the future - helps companies alter marketing strategies to increase their ROI. With broader applications such as enhancing revenue, optimizing cost or managing risks, predictive Analytics delivers real tangible benefits to clients.
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