Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Packers switched up their roster quite a bit the past couple of weeks. Bucks are being robbed of a possible dream season. Brewers sending players to Triple-A. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Rodgers isn't worried about his successor in the slightest. Losing 4 of the last 5 provides some regular-season adversity for the Bucks. Yelich got the deal and all of Wisconsin rejoices. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Mason Crosby is sticking around for another three years. The schedule is getting more intense for the Bucks and so will the spotlight. Freddy Peralta got five years guaranteed. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
The Packers have holes to fill if they want to compete for the championship yet again. Giannis, Khris, and Pat represented at the All-Star weekend. Welcome the newest member of the Brewers, Brock Holt. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Davon House retires as a Packer. Bucks seem to always get their revenge. Pitchers and Catchers report. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
LeRoy Butler did NOT make the Hall of Fame this time around. The Bucks lose one way and one way only. The Crew add an extra arm. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
The Packers season ended so it's time to look at the (hopefully) bright future. The Bucks are a wagon that is almost unseen in NBA history. The Brewers are watching division rivals add talent as they sit idle. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Recapping the divisional-round game against the Seahawks followed by a preview of the 49ers game and a little pump-up speech. The Bucks won the final three games of their road trip on the backs of Giannis, Khris, and Bled. Jedd Gyorko appears to be the final piece to the Brewers' infield. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message…
The Packers got the weekend off and judging from the craziness, it's REALLY good they got the bye. The Bucks' lost a game to a team that shot insanely yet again. The Brewers signed their manager to an extension, their only signing of the week. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message…
It wasn't pretty (some might say "ugly"), but the Packers earned a first-round bye. Bucks' Christmas Day game was more fun last year. Brewers watching stars get signed. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
The Packers beat the Vikings to secure the NFC North and put themselves in a position for the one seed. The Bucks played the biggest regular-season game in three seasons and came out on top. The Brewers are starting to look like a full team but still with one major hole. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message…
The Packers may not be convincing anyone that they're contenders but their still 11-3. The Bucks' chase for 20-straight ends against the Luka-less Mavs. The Brewers are making less and less sense every day. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Packers won, albeit not to the pleasure of the fans. Bucks destroyed the first title-contending team they've played in their winning streak. Brewers found a cheap catcher but he won't replace Grandal. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
Nothing gets a season back on track like playing the 2-9 Giants. The Bucks haven't won 12 games in a row for nearly 40 years, until now. The Milwaukee Yelich's are getting a makeover. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
What did the Packers do on their bye week? Khris is needed for the playoffs but apparently not right now. Grandal signs a four-year deal with the White Sox. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiscprosports/message
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