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11. David Meerman Scott -The Importance Of Building A Fanocracy In 2020
Manage episode 347070498 series 3188434
Wicked Creative Collective에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wicked Creative Collective 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Digital Marketing thought leader and author, David Meerman Scott joins the Wicked Creative Collective to discuss the concept of a Fanocracy and how every business should know how to create one. In today's world, fandom is a driving force behind building trust which is crucial in making fans into customers and customers into raving fans!
David and Joe (Ashely was missed!) talk about how marketing is no longer of an intrusive nature but more based on a two way relationship between company and consumer. In David's upcoming book Fanocracy (to be released on 1/7/200, he covers this "Hunger for Humanity". People want to do business with real people not faceless commercial entities.
Join us for a thought provoking conversation on the importance on community and fandom in digital marketing. Plus the gents riff on their love for music, the Boston Bruins, the moon and Star Wars because they are fans too!
18 에피소드
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