Starting A Digital Course From Scratch With Swim Teacher & Little Fishies Founder Anne Cardona

Whiskey & Work Podcast

In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a digital course, and her candid insights on navigating the world of online business. This episode is packed with honest conversations about entrepreneurship, online course creation, and balancing business growth with family life. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!

What we’re talking about…

• Ann's journey into the swim school business, including her initial reluctance to leave her corporate job

• Ann shares how she transitioned from teaching in-person swim lessons in North Carolina to taking her expertise online

• Real-time challenges and successes Ann is experiencing as she builds her online swim school program

• She explains her background as a Division 1 runner and swimmer at the United States Military Academy

• Ann discusses how she started teaching swim lessons locally due to a high demand in her area

• Her hesitance to work six days a week and the internal dialogue that helped her shape her business to suit her lifestyle goals

• Why she decided to build a digital course and join Amy Porterfield's Digital Course Academy

• She highlights the difficulties of transitioning from an in-person business to the online world

• Ann emphasizes the importance of staying connected to her mission of making swim lessons accessible, especially when the digital course journey becomes overwhelming

• Ann gives an honest recount of the roadblocks she faced when building her course, such as setting up social media, email lists, and marketing

• She reflects on her perfectionist mindset and how she had to embrace the messy process of launching her course to learn and grow

• The ups and downs of digital course creation, touching on the importance of resilience, adapting strategies, and staying in the game for the long haul

• Ann talks about her experience with social media and the realization that building a course business requires more than just a sales page

• To learn more or connect with Ann visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Ann Cardona’s Website

Ann Cardona’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram