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Ep. 69 - Building Community: Heather Wendt
Manage episode 419148963 series 3007154
Roland Woldt / J-M Erlendson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roland Woldt / J-M Erlendson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Why do some applications have a large following and their revenues soar, while others are struggling with making a sale and are virtually unknown? Or why do you struggle with building internal acceptance for your program?
One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community?
The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations
In this episode of the podcast we are talking about:
- Heather’s background
- How “community” goes hand-in-hand with customer success
- Functions of communities - help, concepts, nerding out, learning/teaching
- Why should an organization stand up a community? How to pitch the idea to senior management?
- Find and involve super users
- Where to find “your people” - examples of good community
- How to stand up and manage a community
- Measuring the success
Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/.
Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.
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