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Ep. 64 - Data Projects: Wiebke Apitzsch
Manage episode 405818321 series 3007154
Roland Woldt / J-M Erlendson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roland Woldt / J-M Erlendson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A lot of projects are just looking at processes and applications. One thing that typically does not get the limelight is the data that is needed to empower these two things. But why is that? Is it because data is "invisible" and cannot be touched or felt?
Our guest today is Wiebke Apitzsch, who is working in "data" for over 15 years with companies like the Boston Consulting Group. Currently she is working in a small organization named "Datahearts" that focusses on the combination of business, data, and change expertise.
Her role is the head of data strategy, in which she defines the use cases (that match the client strategy), looks at the systems that support the data strategy, and set up project and change management to make the project a success.
In this episode of the podcast we are talking about:
- Wiebke's background
- Why you should focus on data in your projects
- Data as solid basis for discussions
- Change management as key for data project success
- Data strategy
- How to implement data (the example of a brick wall)
- How to manage stakeholders and their potential objections
Wiebke is very active on LinkeIn and you can contact her here: https://www.linkedin.com/in/wiebke-apitzsch/.
Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.
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