Scaling Go-to-Market (GTM) For Entperise Generative AI (Guest: Nicole Wieberneit) What’s The BUZZ?

Andreas Welsch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andreas Welsch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What’s the BUZZ? — AI in Business »
Scaling Go-to-Market (GTM) for Entperise Generative AI (Guest: Nicole Wieberneit)

3d ago 30:21

MP3•에피소드 홈

In this episode, Nicole Wieberneit (Sales & Go-To-Market Leader) and Andreas Welsch discuss scaling go-to-market (GTM) for enterprise Generative AI. Nicole shares her approach to introducing technology innovations such as AI to sales teams, and provides valuable advice for listeners looking to scale their product sales through an enabled and engaged sales force.
Key topics:
- Be aware of marketing and sales' frequent reputation as overhyping capabilities or being overly shallow
- Approach GTM design for AI differently from traditional SaaS
- Balance product knowledge and depth with sales teams’ quarterly incentives
- Adapt incentive structures within a software company for sales teams to become a true advisor to customers
- Focus on vertical markets for AI SaaS
Listen to the full episode to hear how you can:
- Focus on a product, industry, or region to maximize your impact
- Articulate the problem you solve and build your pitch around it
- Understand your target buyer before creating your sales orchestration
- Test, experiment, and be open to feedback and adjustments
Watch this episode on YouTube:
https://youtu.be/sa-fW3iee5Y

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