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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What if Football
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Sport Social Podcast Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sport Social Podcast Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The only Audio Football Magazine on the planet.
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77 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3009964
Sport Social Podcast Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sport Social Podcast Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The only Audio Football Magazine on the planet.
…
continue reading
77 에피소드
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What if Football
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Think of Scottish football teams, I dare you. You’d go Celtic, Rangers then you’d be forced to go to an Aberdeen, Hearts or Hibs. But let’s not forget about Dundee. And then you’d probably think of the Dundee United team of the 1980’s that did so well in Europe. But no, we’re not doing them today: we’re covering the Original Lisbon Lions of DUNDEE FC: a pioneer for Scottish football. 00:00 – Introduction 00:25 – A History of Dundee F.C. 02:40 – The Original Lisbon Lions 17:10 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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1 PARTIZAN BELGRADE: The Pioneers of football in Eastern Europe 22:12
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Before Steaua Bucharest and Red Star Belgrade there was another team flying the flag for Eastern European in the European Cup. Whilst they might be the less famous Belgrade team, it was in fact Partizan Belgrade who became the first European Cup finalist to hail from the East in an antidote to the rampant success that came from Madrid, Lisbon and Milan. This is how they did it. 00:00 – Introduction 00:30 – History 04:30 – Eternal 12:45 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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We owe quite a lot of how modern football is played down to one man. The pressing, the energy, the fitness, the team ethic: everything your favour managers here in the mid-20’s espouse, the majority of which we can thank a long forgotten Ukrainian by the name of Valeriy Lobanovskyi. This is the story of the man that not only changed football in Ukraine but the world over. 00:00 – Introduction 00:30 – 1975 08:10 – 1986 12:10 – 1988 15:25 – 1999 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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The top table of European football is a closed shop now, we all know that. Getting your hands on the big-eared Champions League trophy is only the preserve of teams from the Big 5 European leagues that aren’t from France. It wasn’t always this way. This video charters the rise of the two teams who won the trophy from Eastern Europe: Steaua Bucharest and Red Star Belgrade. 00:00 – Introduction 00:25 – 1986: Steaua Bucharest 11:55 – 1991: Red Star Belgrade 19:50 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Wolverhampton Wanderers fans need some good news after this year. Unfortunately, I can’t give you anything but sheer nostalgia. In this Issue of videos about some of European football’s greatest ever teams, we couldn’t ignore Wolves under the management of Stan Cullis. Perhaps the most influential European football team ever. 00:00 – Introduction 00:20 – A History 05:20 – Best in the World 19:25 – A Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Don Revie had made Leeds United the best football team in the country in the 1960s and 70s. Upon his departure, Leeds had ‘done a Leeds’ multiple times since and after numerous financial disasters they were a generation out of the top flight. They needed somebody to come along and pick them out of the mire. So, they went Loco and it got back to the Premier League. 00:00 – Introduction 00:25 – Since Revie 07:00 – Loco Leeds 24:55 – The Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Don Revie built the foundations of Leeds United. They were back in the big time, they’d got their first shot across the bow with a title challenge and an FA Cup final and now they’d built up a reputation. Dirty Leeds were here, and they just might have been the best team in England. 00:00 – Introduction 00:25 – Back in the Big Time 09:05 – European Endeavour 25:15 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Regardless of where they might lie in the English football pyramid: Leeds United are a big football club. This is the objective truth no matter your club allegiances in the year of 2024. Rewind 70 years they were nothing. They weren’t even as good as Huddersfield Town and even Bradford City had won an FA Cup. And that’s in their West Yorkshire boundaries. Then Don Revie turned up: This is the BIRTH OF LEEDS. 00:00 – Introduction 00:30 – The History 03:15 – The Making of Leeds 21:25 – The Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Ipswich Town were champions in 1962 but that was quite literally consigned to what little black and white footage existed of it. The Tractor Boys were ploughing their own future back in Division 2, trying to find their place, wondering if they could ever get back to those famous days. And FROM THE FARM they made it back: this is Bobby Robson’s Ipswich. 00:00 – Introduction 00:25 – After Ramsey 02:00 – Bobby Robson’s Ipswich 22:20 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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Ipswich Town have been a breath of fresh air upon their Premier League return but it is widely accepted that they’ll probably go down this season. Today we’re covering Ipswich, but in a more innocent time, when they could get promoted to the top flight of English football and do some magical things. This is NOWHERE TO CHAMPIONS, The story of Alf Ramsey’s Ipswich Town. 00:00 – Introduction 00:25 – History 02:45 – Alf Ramsey’s Ipswich Town 19:50 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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The Berlin Wall fell 35 years ago this month. To celebrate, we’ve cobbled together a few stories from the history of East German football. First off: what better way than to celebrate East Germany’s one appearance at the World Cup in 1974. Then, we’ll take a look at each of the nation’s three European finalists before the civil war between BFC Dynamo and Dynamo Dresden that took place in the 1980s. This is Behind the Wall: Tales from East Germany. 00:00 – Intro 00:30 – East Germany, 1974 05:00 – Magdeburg, 1974 09:45 – Carl Zeiss Jena, 1981 14:30 – Lokomotive Leipzig, 1987 18:15 – BFC Dynamo v Dynamo Dresden, 1979-1991 Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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The Champions of Europe just drip off your tongue, don’t they? Real Madrid from Spain, Milan from Italy, Manchester United from England and Bayern Munich from Germany. There’s been a few you might not know of from lesser leagues but today’s video is about THE Forgotten Champions: Hamburger SV, a team from a big nation who played against the best teams and were crowned Champions of Europe. 00:00 – Intro 00:30 – History of HSV 05:15 – The Glory Days 17:50 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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1 THE ORIGINAL KLASSIKER: Bayern and Gladbach in the 1970's 27:27
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We all love Der Klassiker, don’t we? When the biggest German sides battle it out: Bayern Munich and Borussia Monchengladbach. Wait, you expected to see another Borussia didn’t you? Whilst Dortmund and Bayern participate in the game known as the Klassiker now, it isn’t the Original Klassiker. No chance, because in the 1970s Bayern’s fiercest rivals were Gladbach, and they were competitive in a way that Dortmund have never been. 00:00 – Intro 00:30 – Before the Rivalry 04:10 – The Original Klassiker 19:45 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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1 FOOTBALL GIVES YOU WINGS: The Rise and Rise of Red Bull Football 29:17
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Red Bull gives you wings, as the marketing strapline goes. Certainly, Red Bull has had the ability to give wings to several non-descript football clubs you might never have heard of: from the MetroStars to Austria Salzburg and SSV Markranstadt. But have they given football the wings to fly away from tradition and community that it was founded on, to create something rotten to the core? 00:00 – Intro 00:30 – Salzburg 03:10 – New York 06:50 – Leipzig 11:05 – Rangnick 19:25 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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What if Football
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There hasn’t been a more unbelievable rise in modern day football from continental Europe. At the start of the 21st century, Union Berlin were broke, they were in the fourth tier and they needed their fans to re-build their stadiums. But since, they’ve got up, up and up right to the summit of the Bundesliga and have participated in every UEFA competition. This is the story of how they did it. 00:00 – Intro 00:30 – Eisern Union 04:30 – Schiesse! 12:20 – European Union 20:00 – Legacy Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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