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The Business of Building a Brand with Dagne Dover, Of Mercer, and Idea Farm Ventures
Manage episode 344755972 series 3407377
Wharton Alumnae Founders & Funders Association and Wharton Alumnae에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wharton Alumnae Founders & Funders Association and Wharton Alumnae 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This podcast is a recording of a panel discussion of the business of building a brand and our first event in New York. Thanks to 3L Capital for hosting! On the panel is Erum Hasnain, partner at Idea Farm Ventures, Melissa Mash, founder & CEO of Dagne Dover, and Dorie Smith, co founder of Of Mercer. We discuss their customer, what their brands stand for, and how they listen to and implement customer feedback. It was interesting to hear the brands origin stories—from trunk shows at Wharton to getting connected to Warby Parker's Chinese sourcer.
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