Enterprise-Grade Gaming UGC | Supersocial, Yon Raz-Fridman | W3W Ep. 20

Web3 Wednesdays

What happens when real studios start building games inside of Fortnite, Roblox, and Minecraft? What's Walmart got to do with the metaverse?
Join Yon Raz-Fridman, CEO at Supersocial, a studio and agency producing games and experiences for brands across platforms like Roblox, Minecraft, Fortnite, and other emerging web3 projects, as we dive into what makes brands so excited to get into the metaverse. Supersocial touches on a core theme of interest of ours in 2023, which is the intersection of commercial interests with user-generated content on supportive platforms.
We dig in on commercial interactions with UGC tools and the "metaverse," how player numbers look in branded experiences, and what's next for the space as a whole. Yon is at the ground level of the movement, and his experience in working with brands to bring their experiences to life is an excellent lens with which to view the current ecosystem.
Yon's Twitter: https://twitter.com/yonatanrf
Supersocial's Twitter: https://twitter.com/SupersocialPlay
Sam's Twitter: https://twitter.com/SamPeurifoy
Kapital DAO's Twitter: https://twitter.com/KapitalDAO
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Listen on Buzzsprout: https://www.buzzsprout.com/2006743/12817713
Watch on YouTube: https://youtu.be/VkVcRgmb2pM
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0:00 - Intro
0:40 - Yon & Supersocial's Background
1:50 - Size of Supersocial
2:55 - What do Brands Want in Game Worlds?
4:20 - What Platforms do Brands Prefer?
6:25 - Monetization
8:04 - Transmedia
11:30 - Web3 and UGC
16:35 - Will Brands Will Stay in Virtual Worlds?
18:55 - AI in UGC
20:40 - Advice for New Builders
21:40 - Outrp
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Sam is the CEO of Playground Labs, a web3 venture studio, and he is a Partner & Head of Interactive at Hivemind Capital, a crypto-focused multi-strategy fund. Follow him on Twitter @SamPeurifoy. Web3 Wednesdays are sponsored by the Kapital DAO, the leading provider of web3 asset management SaaS tools.
The views expressed here are those of the individuals quoted and are not the views of the authors' employers or affiliates. Certain information contained in here may have been obtained from third-party sources, including from portfolio companies of funds managed by the authors' employers or affiliates. While taken from sources believed to be reliable, the authors have not independently verified such information and make no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; the authors have not reviewed such advertisements and does not endorse any advertising content contained therein.
This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by the authors or their affiliates.
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