Finding Your Own Definition of Success with Erika Biddix

We Built This Brand

Erika Biddix began her professional journey the traditional way, following the path of a promising student to a corporate job. In this episode of We Built This Brand, we learn how she found her true calling at a corporate meeting planners’ conference where she was inspired to help other women discover their purpose. This led to the creation of Aught—a coworking space that evolved into a thriving community for female entrepreneurs. Erika shares the challenges of starting Aught and how their mission has grown beyond coworking spaces to fostering a supportive virtual community. She shares her vision a future where Aught inspires cultural change, empowering women to redefine their possibilities and break free from longstanding boundaries.

Show Highlights:

• (1:28) Erika’s backstory
• (04:05) Where she got the name “Aught”
• (7:03) The risk of hitching your brand to something else
• (10:10) The moment Erika new her business was succeeding
• (16:56) How Aught has evolved beyond coworking spaces
• (21:25) What success looks like for Erika
• (25:20) What the future of Aught looks like

About Erika:

Erika Biddix is the founder of Aught, a dynamic company dedicated to fostering a supportive community for female entrepreneurs. Erika is passionate about transforming lives and local communities through the power of female entrepreneurship. Her mission is to help women redefine what entrepreneurship, success, and boundaries mean for themselves, their businesses, and their families.

Links Referenced

• Aught: https://weareaught.com/
• Permission Slip Conference: https://permissionslipconference.com/
• Connect with Erika: https://erikabiddix.com/