WBSP375: Grow Your Business by Understanding Episerver Digital Commerce/Optimizely’s Capabilities, an Objective Panel Discussion


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The debate about whether a platform should be more business vs. developer-friendly is classic. Even the platforms that might claim to be friendly for business users might struggle with aesthetically pleasing interfaces. But Episerver takes a very different approach with their rich CMS that is already integrated with several ERP platforms popular in the industrial space. The B2B space also has very different needs with customer-specific pricing and the availability of products for specific customer groups and divisions. So how is Episerver positioned among other headless vendors and the enterprise-grade platforms such as SAP, Salesforce, and Oracle commerce cloud?

In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Episerver Digital Commerce/Optimizely’s capabilities. We discussed their strengths and weaknesses and why they have one of the friendliest CMS for B2B mid-market companies. Finally, we discussed their evolution, acquisition journey, their limitations compared to other enterprise platforms, and how their A/B testing might be different.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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