WBSP375: Grow Your Business by Understanding Episerver Digital Commerce/Optimizely’s Capabilities, an Objective Panel Discussion
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The debate about whether a platform should be more business vs. developer-friendly is classic. Even the platforms that might claim to be friendly for business users might struggle with aesthetically pleasing interfaces. But Episerver takes a very different approach with their rich CMS that is already integrated with several ERP platforms popular in the industrial space. The B2B space also has very different needs with customer-specific pricing and the availability of products for specific customer groups and divisions. So how is Episerver positioned among other headless vendors and the enterprise-grade platforms such as SAP, Salesforce, and Oracle commerce cloud?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Episerver Digital Commerce/Optimizely’s capabilities. We discussed their strengths and weaknesses and why they have one of the friendliest CMS for B2B mid-market companies. Finally, we discussed their evolution, acquisition journey, their limitations compared to other enterprise platforms, and how their A/B testing might be different.
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