Manage episode 281704310 series 2839167
Growing a consumer packaged goods (CPG) brand is uniquely challenging. Not only will you need a product that consumers are willing to pay for, but you will also be required to win over your distributors and partners. Even if you succeed in developing your customer channels, you might still fail if you can't figure out how to manage your supply chain and cash flow.
In today's episode, we have our guest Aman Ailani from SAH.OL Cold Brew who discusses the unique challenges and important metrics for a consumer brand and a food and beverage company. We also had a chance to discuss the secrets behind his company’s exponential growth in the Boston market. Finally, we touched on how LinkedIn has helped him raise awareness about his brand in a space where he competes with powerful brands like Starbucks.
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