Indian River Distillery - Part 1: Building a Legacy, Crafting History

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Ray Hooker sits down at Indian River Distillery to share the story behind Vero Beach's premier craft spirits destination. As a third-generation Indian River County resident with deep local ties, Ray brings an authentic Florida perspective that challenges the theme park and beach stereotype visitors often associate with the Sunshine State.
The journey from landscaper to distiller wasn't a straightforward one. After fourteen years building a successful lawn and pest control company with nineteen employees, Ray found himself seeking a creative outlet. What began as experimentation with home distilling ("allegedly," as Ray jokes) evolved into a full-scale spirits operation that celebrates both craftsmanship and local heritage. Now two years into business, Indian River Distillery has established itself as both a production facility and a cultural touchstone.
What sets this distillery apart is its unwavering commitment to quality and education. "Our cocktails aren't really fancy," Ray explains. "They are simple cocktails executed properly with high-quality ingredients." This philosophy extends throughout the business—from refusing to serve shots in favor of teaching proper whiskey appreciation, to naming products after historical figures like the notorious Ashley Gang. Each bottle tells a story about Florida's rebellious past, which Ray proudly acknowledges as part of the state's authentic character.
The family business—run with wife Mandy and 16-year-old son Chandler—maintains a loyal staff who've been onboard since opening day. This stability reflects Ray's leadership approach: communicate clearly, follow through on promises, and strategically drive the business rather than react to daily challenges. As Ray puts it, there's wisdom that comes with age, even if it trades off with the boundless energy of youth.
Visit Indian River Distillery to experience what Ray affectionately calls "the world's largest Mayberry"—a place where quality spirits, Florida history, and community values come together in every carefully crafted glass. Your taste buds and your appreciation for authentic Florida will thank you.

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챕터

1. Meet Ray Hooker of Indian River Distillery (00:00:00)

2. From Landscaping to Spirits: Ray's Journey (00:02:53)

3. Understanding Different Types of Spirits (00:05:33)

4. Quality Cocktails and Family Business (00:10:48)

5. Building a Team and Responsible Drinking (00:16:42)

6. Running a Business: Wisdom Over Energy (00:21:43)