#42 - Unlocking E-Commerce Success: Mastering Fall Prime Day, Strategic Inventory Management, and Cutting-Edge Amazon Listing Optimization

Velocity Sellers Podcast

Are you ready to maximize your sales potential this holiday season? Discover the strategies you need to master Fall Prime Day, known as Prime Big Deal Days (PBDD), and boost your holiday sales. From setting the perfect reference price to ensuring your inventory is ready to go, this episode is your go-to guide for making the most out of this critical event. Hear our favorite personal shopping picks, from water bottles to 12-foot skeletons, and why we're so excited about the Echo Show’s capabilities. Learn how to use PBDD not just as a sales booster, but also as a strategic tool for holiday pricing.
In the realm of inventory management, we’ve got you covered. Uncover the secrets to handling underperforming ASINs and SKUs, leveraging promotional events to clear out inventory and save on storage fees. We’ll explain why increasing stock for top-performing items and using heavy discounts for excess inventory can be game-changers. Mark your calendar with key deadlines, understand the impact of Chinese New Year on restocking, and discover how Amazon Warehousing and Distribution (AWD) can optimize your cost-effective inventory management. Planning ahead is more than just a tip; it's your secret weapon for maintaining stock during peak periods and seizing post-holiday sales opportunities.
Elevate your Amazon game with expert tips on optimizing listings and managing PPC campaigns. We'll talk about making your listings retail-ready well before major sales events to ward off unforeseen algorithm disruptions. Learn how to leverage Amazon's AI recommendations, comparison charts, A+ pages, and other powerful tools to enhance visibility. We'll also discuss the new $50 fee for every 100 ASINs added to Prime Exclusive Discounts and its impact on your margins. Stay on top of your PPC metrics to avoid running out of budget or inventory early in the day, and explore the importance of careful planning and post-event analysis. Stick to your plan, stay calm, and be open to experimenting—your roadmap to success awaits!

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챕터

1. Maximizing Success on Fall Prime Day (00:00:00)

2. Strategies for Inventory Management and Sales (00:11:56)

3. Optimizing Amazon Listings for Success (00:18:32)

4. Enhancing Amazon Sales With Promotions (00:25:35)

5. Strategies for Amazon Sales Success (00:35:16)

6. Sticking to Your Plan for Success (00:43:34)