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How do we make personas better at Dinghy w/Nosipho Nwigbo
Manage episode 441345142 series 3578340
Nils Borgböhmer and Dinghy GmbH에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nils Borgböhmer and Dinghy GmbH 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for developing personas that are informed by stakeholder interviews, secondary research, and user validation. The discussion emphasizes the need for personas to be living documents that can be updated regularly to reflect changes in user behavior and preferences, ultimately leading to better product development and user engagement.
Chapters
00:00 Rethinking Personas in UX Design
07:31 The Persona Creation Process
24:42 Interactive Personas: A New Approach
31:53 Continuous Persona Evolution and Organizational Alignment
18 에피소드
공유
