What are super apps, and why have they taken Asia by storm?

UX Design Huddle

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2+ y ago 31:52

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In this episode, we look at super apps, which is an app that includes many functions all rolled into one—for example, having your streaming service, food delivery, and payments app collected together.

Some popular ones include China's WeChat and AliPay, India's Paytm, Singapore's Grab, Indonesia's GoTo, Vietnam's Zalo, and South Korea's Kakao.

But why haven't they been popular in the West, and what can app developers do to promote their success?

About the hosts

Mustafa Kurtuldu is a UX lead on install-ability on Chrome and Design Advocate at Google. His skills include user research, interviews, surveys, usability reviews, producing documentation including personas, site maps, user journeys and flows, and various fidelities of annotated wireframes.

Ryan Warrender is Web Product Partnerships Manager at Google. Ryan has over ten years of experience working in Product, Business Development and UX Design.

Contact: designhuddlepodcast@gmail.com

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