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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
EVERYTHING YOU NEED TO KNOW ABOUT AS MONACO w/ FRENCH FOOTBALL EXPERT | AS MONACO v ASTON VILLA
Manage episode 461949966 series 2797136
UTV에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UTV 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Luke and French Football Expert Tom Williams as we preview AS Monaco v Aston Villa - Follow Tom Here -
https://www.instagram.com/tomwfootball?igsh=MTNlaWVtM25vbXRuMw==
History of AS Monaco
Who supports AS Monaco
Monaco best Players
Monaco form
CL Campaign
How will the game go
#astonvilla #avfc #asmonaco
123 에피소드
Manage episode 461949966 series 2797136
UTV에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UTV 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Luke and French Football Expert Tom Williams as we preview AS Monaco v Aston Villa - Follow Tom Here -
https://www.instagram.com/tomwfootball?igsh=MTNlaWVtM25vbXRuMw==
History of AS Monaco
Who supports AS Monaco
Monaco best Players
Monaco form
CL Campaign
How will the game go
#astonvilla #avfc #asmonaco
123 에피소드
모든 에피소드
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UTV | Aston Villa Fan Channel
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Join Luke, Hannah and Justin as we preview our game against Liverpool in the Premier League. #astonvilla #liverpool #premierleague
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UTV | Aston Villa Fan Channel
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Join Luke and Earl as we preview Aston Villa v Liverpool in the premier league, On this show we talk about - How are we feeling after Aston Villa v Ipswich How Aston Villa attack v defence Liverpool title aspirations Mo Salah Marcus Rashford Impact Rising Garcia How is Unai Emery feeling How will Aston Villa v Liverpool play out #astonvilla #avfc #liverpool…
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UTV | Aston Villa Fan Channel
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Join Luke for his instant reaction for Aston Villa 1-1 Ipswich Town in the Premier League. #astonvilla #avfc #ipswichtown #premierleague
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UTV | Aston Villa Fan Channel
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1 LET'S NOT TURN JADEN PHILOGENE INTO PRIME RONALDINHO | PREDICTED LINEUP 28:41
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Join Luke, Ryan and Justin as we predict the lineup for Aston Villa v Ipswich Town in the Premier League. A massive game for villa to start building momentum, Does Asensio or Rashford start for Aston Villa? #astonvilla #avfc #ipswichtown #premierleague
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UTV | Aston Villa Fan Channel
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Join Luke, Justin and Ryan as we preview Aston Villa v Ipswich Town. On this episode we take a look at how we are feeling ahead of this game. We also take a look at the Attacking, Defensive and Set Piece actions at Aston Villa this season in the Premier League. #astonvilla #avfc #ipswichtown
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UTV | Aston Villa Fan Channel
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Join Luke and Hannah as we pick the current best Aston Villa XI. If the Champions League final was tomorrow, and everyone is fit, whos playing for Aston Villa. #astonvilla #avfc
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UTV | Aston Villa Fan Channel
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1 ANNOUNCE OPEN TOP BUS PARADE | ASTON VILLA 2-1 TOTTENHAM HOTSPUR 23:39
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Join Luke for his tactical debrief for Aston Villa 2-1 Tottenham Hotspur in the FA Cup. On this episode Luke analyses all of the goals and major talking points - Marco Asensio Debut Analysing all Aston Villa goals Marcus Rashford Position Average Positions for Aston Villa v Spurs #astonvilla #avfc #tottenhamhotspur #spurs…
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UTV | Aston Villa Fan Channel
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1 RASHFORD, MALEN, ASENSIO TO START? | ASTON VILLA v TOTTENHAM HOTSPUR | MATCH PREVIEW 38:22
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Join Luke and Earl as we preview Aston Villa v Spurs in the FA Cup- On the show we take a look at - How Rashford, Asensio, Malen fit into the Emery System How to Play agaisnt Tottenham Hotspur Predict the Aston Villa Lineup #astonvilla #avfc #tottenhamhotspur
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UTV | Aston Villa Fan Channel
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Join Luke, Ryan and Justin as we take a look at the impressive signing of Marcus Rashford to Aston Villa, we discuss, - From Initial rumour to signing - Why did unai emery sign Marcus Rashford - What will Emery want to unlock - Marcus Rashford aim - The British Media in Football - What do we want from Rashford - How BIG is the signing of Marcus Rashford Thanks to PattyFreaks - Patty Freaks, 84a-94a, Sutton Coldfield B72 1PH PattyFreaks Socials - https://www.instagram.com/thepattyfreaks/?hl=en #astonvilla #avfc #marcusrashford #manchesterunited #premierleague…
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UTV | Aston Villa Fan Channel
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Join Luke for his match reaction for Wolves 2-0 Aston Villa in the Premier League. #astonvilla #avfc #wolves
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UTV | Aston Villa Fan Channel
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Join Luke for his Match Preview for Wolves v Aston Villa in the Premier League. We also Preview our game with @TalkingWolves giving us the full insight on All things Wolves. #astonvilla #avfc #wolves #premierleague
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UTV | Aston Villa Fan Channel
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1 ASTON VILLA ARE DETERMINED TO REJECT NEW APPROACH FROM ARSENAL FOR OLLIE WATKINS | TRANSFER HUB 26:02
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Join Luke as he reacts to a wonderful night at Villa Park as aston villa beat celtic in the champions league, Luke also reacts to the latest Aston Villa transfer rumours with Arsenal bidding for Ollie Watkins, Jhon Duran leaving for Saudi Today. #astonvilla #avfc #celtic #jhonduran #olliewatkins
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UTV | Aston Villa Fan Channel
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Join Luke and Justin as we preview our final Champions League group game, Aston Villa v Celtic. We predict the final round of fixtures and imput into the Champions League table. Taking a tactical look at how Aston Villa will set up defensivly. #astonvilla #avfc #celtic #championsleague
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UTV | Aston Villa Fan Channel
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1 EVERYTHING YOU NEED TO KNOW ABOUT CELTIC | ASTON VILLA v CELTIC | @CelticFansTV 22:24
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Join Luke and Paul from @CelticFansTV as we preview our huge game, Aston Villa v Celtic in the Champions League. - History of Celtic - Champions League Campaign - John Mcginn - Where would Celtic Finish in the Premier League - Celtic Tactcis - Brendan Rogers v Postecoglou - How will the game play out. #astonvilla #avfc #celtic #celticfc #championsleague…
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UTV | Aston Villa Fan Channel
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1 FORGET TRANSFERS, CLONE BOUBACAR KAMARA | ASTON VILLA 1-1 WEST HAM UNITED 25:57
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Join Luke as he reacts to Aston Villa 1-1 West Ham United in the Premier League. #astonvilla #avfc #westhamunited
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