Best Shot // a digital companion for fertility patients [UP087]

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Interview begins: 5:49

Debrief: 51:25

Abby Mercado is the co-founder and CEO of Best Shot.

Best Shot is a patient’s companion in fertility treatments, providing medication management & education, streamlining the pharmaceutical ordering experience and enabling safe, supportive micro-communities led by experts.

Abby is a former venture capital investor, and current mom of IVF twins, who experienced a miscarriage resulting from an error made in administering one of her IVF medications.

We discuss:

• Analyzing Macro Trends 11:43
• The idea of fertility 17:18
• Fertility decreases over time. 18:57
• IVF 19:59
• Best Shot 22:12
• Alleviate the black market 30:27
• Targeting problems 34:32
• Simplfying treatment 36:21
• Target market 39:20
• Earning Revenue 43:31
• Fertility Stigma 46:23

Best Shot was founded in 2019 and based in Denver, Colorado.

Learn more about Best Shot

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