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Engage or Enrage: The Rage Bait Strategy Examined
Manage episode 432818654 series 3591447
Rachel Strella에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rachel Strella 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s topic is rage bait in social media! Join hosts Rachel Strella, Laney Goff, Ella Gunnell, Jess Boozel, and Anna Dobbert for a deep dive into the fine line between controversy for engagement and the potential risks of tarnishing a brand's image.
- Discussion Highlights:
- Definition and Popularity: Explaining what rage bait is and why it's becoming more prevalent.
- Examples of Rage Bait: Highlighting influencers like Matt and Abby, Christi Fritz, and Jelly Bean Sweets who use controversial content to drive engagement.
- Successful Rage Bait: Kayla Malec's makeup saga and how it fits her chaotic brand, converting viewers into loyal followers.
- Business Strategy: Advice for brands on leveraging controversy without crossing into damaging territory, emphasizing authenticity and brand alignment.
#RageBait #UntamedSocial #ragebait
7 에피소드
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