The Science Behind Success | Jon Levy | S2E13

UNSTOPPABLE with Kerwin Rae

Jon Levy is a behavioural scientist best known for his work in influence, human connection, and decision making. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups.

Jon also just released his second book, You’re Invited: The Art and Science of Cultivating Influence, released on the 11th of May of 2021. In it, he demonstrates the importance of human connection, trust and community to accomplishing what is most important to us.

This podcast will teach you about Jon’s findings from years of research, and how you can lead a happy and holistic lifestyle that will benefit you and your relationships in the long run.

In this podcast you will learn:

00:00 Introduction 04:00 How Jon’s research has changed his behaviour 06:00 The truth about how we relate to others 09:00 The common misconception that trust precedes vulnerability 11:00 How Jon got into behavioural science 16:00 What creates shared behavioural traits? 19:00 The ‘London Cab Driver’ Study 22:00 Networking Word Association 23:00 In groups/out groups and its effects on our lifespan 27:00 Effects on Jon’s life from his studies 32:00 Principles behind Jon’s first book ‘The 2AM Project’ 34:00 The 4 characteristics of living an exciting life 40:00 Is there a framework for connecting to successful people 43:00 The influence equation 46:00 Givers, takers & matchers 49:00 The power/value of a highly-curated environment 53:00 How to put a meaningful connection together