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Is Any Security Marketing NOT Bullshit?
Manage episode 437916162 series 3527833
Unspoken Security에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Unspoken Security 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Unspoken Security, host AJ Nash sits down with Emily Phelps, Director of Marketing Communications at CYWARE. They dive into the core challenges and strategies in cybersecurity marketing. Emily emphasizes the importance of not just attracting customers but ensuring they are the right fit to prevent churn and frustration. She highlights the need for authenticity in marketing messages, noting that misleading claims can harm both the company's reputation and customer trust.
AJ and Emily also discuss the essential goals of marketing within the cybersecurity industry, stressing the need to build and retain a loyal customer base. Emily shares her philosophy on marketing, focusing on creating value and clear, truthful communication rather than succumbing to the pressure of exaggerated claims. She underscores the importance of understanding the audience and articulating the unique value propositions of the company.
The conversation delves into the broader role of marketing in supporting the security community. Emily explains how effective marketing can bridge the gap between technical experts and the market, fostering better understanding and collaboration. This episode provides a candid look at the realities of cybersecurity marketing and the principles that drive successful strategies.
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