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UNpicking Digital Advertising with Unruly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UNpicking Digital Advertising with Unruly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Player FM 앱으로 오프라인으로 전환하세요!
1: Episode 1: The Importance of Sustainable Media
Manage episode 318169248 series 3306738
UNpicking Digital Advertising with Unruly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UNpicking Digital Advertising with Unruly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The energy used in our digital consumption collectively emits the equivalent amount of carbon as the entire airline industry. These emissions are expected to double by 2025.
Watching online videos accounts for the biggest chunk of the world's internet traffic – 60% – and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content and advertising.
There needs to be change within the digital advertising industry to ensure that carbon emissions can be reduced. We can’t sit back and wait for the internet to become Net Zero - it’s todays emissions that cause tomorrow’s climate change. We all need to take full responsibility for our digital carbon footprint in media planning today.
Watching online videos accounts for the biggest chunk of the world's internet traffic – 60% – and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content and advertising.
There needs to be change within the digital advertising industry to ensure that carbon emissions can be reduced. We can’t sit back and wait for the internet to become Net Zero - it’s todays emissions that cause tomorrow’s climate change. We all need to take full responsibility for our digital carbon footprint in media planning today.
3 에피소드
Manage episode 318169248 series 3306738
UNpicking Digital Advertising with Unruly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 UNpicking Digital Advertising with Unruly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The energy used in our digital consumption collectively emits the equivalent amount of carbon as the entire airline industry. These emissions are expected to double by 2025.
Watching online videos accounts for the biggest chunk of the world's internet traffic – 60% – and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content and advertising.
There needs to be change within the digital advertising industry to ensure that carbon emissions can be reduced. We can’t sit back and wait for the internet to become Net Zero - it’s todays emissions that cause tomorrow’s climate change. We all need to take full responsibility for our digital carbon footprint in media planning today.
Watching online videos accounts for the biggest chunk of the world's internet traffic – 60% – and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content and advertising.
There needs to be change within the digital advertising industry to ensure that carbon emissions can be reduced. We can’t sit back and wait for the internet to become Net Zero - it’s todays emissions that cause tomorrow’s climate change. We all need to take full responsibility for our digital carbon footprint in media planning today.
3 에피소드
모든 에피소드
×U
UNpicking Digital Advertising with Unruly
1 3: Episode 3: The Evolution of Audience Targeting in a Post-Cookie World 20:37
20:37
나중에 재생
나중에 재생
리스트
좋아요
좋아요
20:37During this episode, we are joined by Jessica Trainor, Vice President of Ad Platform Partnerships at ComScore who shares her thoughts on how prepared we are as an industry for 2023 when cookie tracking will no longer exist, what alternatives are out there and what advertisers should be doing to prepare.…
U
UNpicking Digital Advertising with Unruly
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.…
U
UNpicking Digital Advertising with Unruly
The energy used in our digital consumption collectively emits the equivalent amount of carbon as the entire airline industry. These emissions are expected to double by 2025. Watching online videos accounts for the biggest chunk of the world's internet traffic – 60% – and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content and advertising. There needs to be change within the digital advertising industry to ensure that carbon emissions can be reduced. We can’t sit back and wait for the internet to become Net Zero - it’s todays emissions that cause tomorrow’s climate change. We all need to take full responsibility for our digital carbon footprint in media planning today.…
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