From Zero to Millions: Pulse Sports Journey and the Rise of African Sports Media with James Torvaney

Unlocking Africa

Episode 120 with James Torvaney, the visionary Managing Director behind Pulse Sports, a thriving online sports news platform with a staggering 2 million monthly users. James's journey is one of amazing growth, having guided Pulse Sports from its inception to become the leader in the field in Nigeria, Kenya, and Uganda.
Pulse Sports is part of the renowned Ringier Sports Media Group, which includes well-known businesses such as Livescore.com and other top sports media websites throughout Europe. James' strategic vision has solidified Pulse Sports' position as an industry leader, setting new benchmarks for online sports news in Africa.
What We Discuss With James

• What key strategies did you use to rapidly grow Pulse Sports to over 2 million monthly users within six months?
• What does this growth say about the appetite and potential of Africa's sports fanbase?
• Is there an opportunity for African sports brands to leverage the growth of African sports media to promote their brands globally?
• Could you highlight some of the important milestones you've witnessed during the recent rise of Africa-focused sports media?
• What are the most important insights you've gained while working in the African sports space?

Did you miss my previous episode where I discuss Advancing Women’s Economic Power in Africa Through Financial Access and Digital Technologies? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with James on LinkedIn at James Torvaney, and Twitter (X) @jamestorvaney

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