UNF#CK YOUR DATA podcast

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Christian Krug에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christian Krug 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Accidental CEO Podcast

1
72: If You Want to Grow—Stop Fixing the Wrong Problem 16:32

27일 전16:32

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16:32

You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…

UNF#CK YOUR DATA

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„Unfuck your data“ deine Machete im Datendschungel Daten durchdringen immer mehr von uns und unserem Leben. Sowohl privat, als auch beruflich. Für Unternehmen werden sie vom Wettbewerbsvorteil zum Überlebensfaktor. Wer seine Daten nicht effektiv nutzt, geht unter. Es wird höchste Zeit, das Datenchaos in den Griff zu bekommen. Bei „Unfuck your data“ spricht Christian Krug jeden Donnerstag mit Datenprofis darüber, wie du Ordnung in das Datenchaos bringen kannst. So holst du das meiste heraus. Für Dein Unternehmen, Deine Kundinnen und Kunden, sowie natürlich für Dich!

134 에피소드

#Technologie #Business #Bildung #Christian Krug

UNF#CK YOUR DATA

updated 6일 전

시리즈 홈•Feed

134 에피소드

#Technologie #Business #Bildung #Christian Krug

모든 에피소드

IT wird oft assoziiert mit Laptops einrichten, Server betreiben oder Passwörter zurücksetzen. Selten hingegen mit Fortschritt, Innovation oder neuen Produkten. Aber warum ist das so und wie kann „die IT“ in die Wertschöpfung kommen? Darüber spricht Christian Krug, der Host des Podcasts „Unf*ck Your Data“ mit Sophie Seiwald-Hojer, selbständige Beraterin für IT Strategie. ▬▬▬▬▬▬ Profile: ▬▬▬▬ Zum LinkedIn-Profil von Sophie: https://www.linkedin.com/in/sophieseiwald/ Zum LinkedIn-Profil von Christian: https://www.linkedin.com/in/christian-krug/ Christians Wonderlink: https://wonderl.ink/@christiankrug Unf*ck Your Data auf Linkedin: https://www.linkedin.com/company/unfck-your-data ▬▬▬▬▬▬ Buchempfehlung: ▬▬▬▬ Buchempfehlung von Sophie: Sapiens - Yuval Noah Harari Alle Empfehlungen in Melenas Bücherladen: https://gunzenhausen.buchhandlung.de/unfuckyourdata ▬▬▬▬▬▬ Hier findest Du Unf*ck Your Data: ▬▬▬▬ Zum Podcast auf Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa Zum Podcast auf iTunes: https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019 Zum Podcast auf Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6 Zum Podcast auf Youtube: https://www.youtube.com/@unfckyourdata ▬▬▬▬▬▬ Merch: ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ https://unfckyourdata-shop.de/ ▬▬▬▬▬▬ Kontakt: ▬▬▬▬ E-Mail: christian@uyd-podcast.com ▬▬▬▬▬▬ Timestamps: ▬▬▬▬▬▬▬▬▬▬▬▬▬ 00:00 Die Herausforderungen bei der App-Entwicklung in großen Unternehmen 10:00 Die Rolle der IT als Enabler 19:57 Prozesse der Hölle: Warum IT-Prozesse frustrierend sein können 29:48 Sicherheitsaspekte in der App-Entwicklung 39:51 Die Bedeutung von Kommunikation zwischen IT und Fachabteilungen 29:20 Risiko und Verantwortung im Produktmanagement 32:59 Mindset und Unternehmenskultur 36:45 Zusammenarbeit und Teamgeist in der IT 39:51 Verantwortung und Erfolg im Team 43:32 Prozesse und Innovation in der IT 46:27 Abschluss und persönliche KPIs…

UNF#CK YOUR DATA

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Stand the F*ck out - How to Balance Brand and Performance Marketing | Louis Grenier 58:57

14 weeks 전58:57

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리스트

58:57

Marketing often seems like the wild west of data & analytics. Made up Key figures, vendor-provided promises of quick and easy sales. But how do we really create a distinction? And why is marketing even important? In this week’s episode your host Christian Krug interviews Louis Grenier, freelance marketing coach and consultant. Author of the book – Stand the f*ck out. A great product might be a good start for a new business. But if no one has ever heard of you and your shiny new thing, people probably won’t come and buy from you. This is where a great marketing story begins. Unfortunately, there are several things that can go wrong here. From an unclear offer to an unknown buying group or a vague branding. Things can terribly influence your performance in the market. Platforms like google or meta now offer to help you and by just inserting some dollars to their tools your product will sell itself. Well if something sounds too good to be true, most of the time it is. While there is nothing wrong with putting ads online and performance marketing itself, it also is only one half of the truth. If people know you, then it becomes more likely that they buy from you than your unknown competitors. A huge part of that is defining your Unique selling point. The one meaningful thing that sets you apart from all the others out there. It doesn’t need to be something groundbreaking. It can be unbundling a wrapped process or putting something new to an established product or service. Like a nice can with a skull around water. As people tend not to buy thing with rational decision making. This means that marketing is even more important. Which feelings does your brand give them? Do you help them to present themselves in special way? If you can answer those questions – you already made the most important steps into establishing your brand. From then on you can take the next steps. ▬▬▬▬▬▬ Profiles: ▬▬▬▬ Louis at LinkedIn: https://www.linkedin.com/in/louisgrenier/ Find Louis’ Book: https://www.stfo.io/ Christian at LinkedIn: https://www.linkedin.com/in/christian-krug/ Unf*ck Your Data at Linkedin: https://www.linkedin.com/company/unfck-your-data ▬▬▬▬▬▬ Book recommendation: ▬▬▬▬ Siobhan book recommendation: How brands grow – Byron Sharp The “UYD” bookshelf at Melena’s store: https://gunzenhausen.buchhandlung.de/unfuckyourdata ▬▬▬▬▬▬ Where to find UN#CK YOUR DATA: ▬▬▬▬ Podcast at Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa Podcast at iTunes: https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019 Podcast at Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6 UYD at Youtube: https://www.youtube.com/@unfckyourdata ▬▬▬▬▬▬ Contact: ▬▬▬▬ E-Mail: christian@uyd-podcast.com ▬▬▬▬▬▬ Timestamps: ▬▬▬▬▬▬▬▬▬▬▬▬▬ 00:00 The Importance of Branding and Marketing 03:26 Understanding Marketing: The Wild West of Data 10:55 The Balance Between Brand and Performance Marketing 15:46 Building Lasting Brands vs. Short-Term Gains 20:51 Foundations of Effective Marketing 27:40 Irrational Consumer Behavior and Market Differentiation 30:45 The Power of Packaging in Marketing 31:14 Understanding Irrational Consumer Behavior 32:29 The Fear of Losing Control in Decision Making 35:12 Navigating B2B Marketing Challenges 38:16 Perceived Risk in Purchasing Decisions 40:50 The Role of Pricing in Marketing 42:31 The Importance of Understanding Data 44:01 Trusting Your Gut in Marketing Decisions 46:56 Balancing Data and Intuition 51:20 Learning from Past Mistakes in Marketing…