Artwork

Mia MacKinnon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mia MacKinnon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Going Viral: Behind the Scenes of the World's Most Instagrammed Cake

34:28
 
공유
 

Manage episode 432638814 series 2794763
Mia MacKinnon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mia MacKinnon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.

We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.

Key Episode Moments:

  • Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
  • Christopher's transition from studying psychology to pursuing a career in the food industry
  • Experiences working in commercial kitchens to starting his own business and the challenges faced early on
  • The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
  • The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
  • Becoming a viral sensation on Instagram and the unexpected success it brought to the business
  • Insights on the creative process and the importance of customer experience and word of mouth
  • The evolution of food trends, customer expectations, and influence of social media on the food industry
  • Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
  • Collaborations and innovative approaches to creating unique culinary experiences
  • Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
  • The importance of creativity, sustainability, and nutrition in the future of food

Want more?

If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.

Unconventional Business was written and produced by HubSpot Australia and VidPod.

  continue reading

30 에피소드

Artwork
icon공유
 
Manage episode 432638814 series 2794763
Mia MacKinnon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mia MacKinnon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.

We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.

Key Episode Moments:

  • Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
  • Christopher's transition from studying psychology to pursuing a career in the food industry
  • Experiences working in commercial kitchens to starting his own business and the challenges faced early on
  • The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
  • The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
  • Becoming a viral sensation on Instagram and the unexpected success it brought to the business
  • Insights on the creative process and the importance of customer experience and word of mouth
  • The evolution of food trends, customer expectations, and influence of social media on the food industry
  • Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
  • Collaborations and innovative approaches to creating unique culinary experiences
  • Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
  • The importance of creativity, sustainability, and nutrition in the future of food

Want more?

If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.

Unconventional Business was written and produced by HubSpot Australia and VidPod.

  continue reading

30 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드