Going Viral: Behind the Scenes of the World's Most Instagrammed Cake

Unconventional Business

What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.

We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.

Key Episode Moments:

• Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
• Christopher's transition from studying psychology to pursuing a career in the food industry
• Experiences working in commercial kitchens to starting his own business and the challenges faced early on
• The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
• The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
• Becoming a viral sensation on Instagram and the unexpected success it brought to the business
• Insights on the creative process and the importance of customer experience and word of mouth
• The evolution of food trends, customer expectations, and influence of social media on the food industry
• Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
• Collaborations and innovative approaches to creating unique culinary experiences
• Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
• The importance of creativity, sustainability, and nutrition in the future of food

Want more?

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Unconventional Business was written and produced by HubSpot Australia and VidPod.