Every Scoop Counts: How Gelato Messina Built a Brand Identity and Redefined CX

Unconventional Business

What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)?

In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next.

Key Episode Moments:

• Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand
• The Gelato Messina story - early days and things falling into place
• Vertical integration and buying a dairy farm
• Redefining customer experience at every level
• Pushing the limits of brand stretch and collaboration
• Embracing creativity and innovation in product development
• The importance of balancing a good product with a great experience
• Building a winning culture for employees
• Addressing competition and imitation in the market
• Plans for international expansion and regional growth
• Proactive community engagement and customer service focus to build brand advocates

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Unconventional Business was written and produced by HubSpot Australia and VidPod.