How to lose a customer in only 8 seconds

Unconference by Design + Diversity

Sheri Byrne-Haber is a prominent global subject matter expert on the subjects of disability and accessibility in business and educational settings. She is best known for launching digital accessibility programs at multiple Fortune 200 companies, including McDonald’s, Albertsons, and VMware, and consulting on government accessibility. Her programs have positively impacted millions of more than 1 billion global people with disabilities.
Presentation
It takes only 8 seconds for a person with a disability to determine whether or not your website, documentation, or mobile application will be usable for them. People with disabilities represent $8 trillion in discretionary spending, and including their first-degree friends and family, represent 51 % of all spending globally. Not only is there the potential loss of revenue for not making your digital properties accessible, failing to account for people with disabilities as customers or users presents an enormous legal risk. Almost 4000 companies in the US were sued for discrimination under the Americans with Disabilities Act in 2020 alone (and that's with the courts shut for 3 months due to COVID) almost double the 2018 and 2019 figures. Learn how following the global WCAG accessibility guidelines in design, development, and content management as well as doing user research specifically with users with disabilities will help your company be more inclusive while reducing risk and increasing customer satisfaction.