Navigating the New Landscape of Desktop Search Results
Manage episode 440407545 series 3491779
Ron Wadley and Uncle Ron에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ron Wadley and Uncle Ron 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today Uncle Ron dives deep into the evolving landscape of organic search results on Google, focusing specifically on desktop searches. As desktop SERP real estate continues to transform, Uncle Ron reveals what these changes mean for your business and how you can adapt to stay ahead. From AI overviews powered by Gemini to the increasing prominence of Reddit discussions and the ever-useful 'people also ask' sections, we'll explore how these elements are pushing traditional organic search results further down the page. Tune in as Uncle Ron shares invaluable insights and strategies to navigate these shifts and ensure your business thrives. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ **Discussion on Changing SERP Real Estate** Uncle Ron explains how the real estate on desktop SERP (Search Engine Results Pages) is shifting, with AI overviews powered by Gemini, more paid ads, and extensive use of accordion items like "people also ask" and "discussions and forums" that often feature Reddit threads, pushing organic search results further down. **Impact on Organic Traffic** The changes in SERP layout significantly impact organic traffic, making it harder for top organic search results to remain visible above the fold. This necessitates adaptation in digital marketing strategies to maintain visibility and effectiveness. **Future Strategies and Tools** Uncle Ron hints at upcoming episodes where he will provide strategies and tools to tackle these changes, emphasizing the importance of producing highly engaging, useful, and informative content to adapt to the evolving digital landscape.
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34 에피소드