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Jon Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

59:22
 
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Manage episode 397295767 series 3329189
Jon Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass, which ultimately failed. But sandwiched in-between working for Google and Meta, Dave worked for Obama's Whitehouse for the United States Digital Service.

In this episode we discuss if the US is behind the UK in terms of marketing thinkers, why marketing education is overlooked, why Google Glass failed and what the future holds in terms of the Metaverse.

Links

Timestamps

00:00 - Intro
00:58 - Dave’s favourite episodes of Uncensored CMO
01:50 - Elon vs Mark in a fight
02:31 - US vs UK marketing
03:57 - How to not be full of sh*t in marketing
09:16 - Was Google Glass a failure?
15:50 - Launching the Meta X Rayban Sunglasses
20:28 - Explaining the metaverse
24:02 - How to quantify the success of the metaverse
26:29 - When will the metaverse become mainstream?
30:58 - Making virtual reality more familiar
32:28 - Does tech have a marketing problem?
38:20 - Working for founders
46:39 - Working at President Obama’s Whitehouse
53:35 - Working with low budgets
56:47 - Dave’s bets for 2024

  continue reading

217 에피소드

Artwork
icon공유
 
Manage episode 397295767 series 3329189
Jon Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass, which ultimately failed. But sandwiched in-between working for Google and Meta, Dave worked for Obama's Whitehouse for the United States Digital Service.

In this episode we discuss if the US is behind the UK in terms of marketing thinkers, why marketing education is overlooked, why Google Glass failed and what the future holds in terms of the Metaverse.

Links

Timestamps

00:00 - Intro
00:58 - Dave’s favourite episodes of Uncensored CMO
01:50 - Elon vs Mark in a fight
02:31 - US vs UK marketing
03:57 - How to not be full of sh*t in marketing
09:16 - Was Google Glass a failure?
15:50 - Launching the Meta X Rayban Sunglasses
20:28 - Explaining the metaverse
24:02 - How to quantify the success of the metaverse
26:29 - When will the metaverse become mainstream?
30:58 - Making virtual reality more familiar
32:28 - Does tech have a marketing problem?
38:20 - Working for founders
46:39 - Working at President Obama’s Whitehouse
53:35 - Working with low budgets
56:47 - Dave’s bets for 2024

  continue reading

217 에피소드

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