Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed

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Jon Evans에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Evans 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 37:32

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Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon.

00:00 - Intro
01:04 - From rural Australia to Los Angeles
01:58 - From agency to client side
04:44 - That famous Jeff Bezos marketing quote
05:50 - What does the Chief Creative Officer at Amazon do
07:41 - Creating emotional, brand building advertising
09:22 - Using the brand distintive assets
10:33 - Creating inclusive advertising
13:05 - Advice for writing a really good brief
14:43 - Tenets to inform great creative
15:45 - Benefits of having in house creative (and working with agencies)
17:42 - Managing global creative teams
19:36 - What’s it like making a Super Bowl ad
22:42 - Innovation within Amazon
24:12 - Making things happen in a huge business
25:13 - Simplifying complex creative ideas
28:23 - Work Jo is most proud of
31:39 - How Amazon are using AI
33:44 - Advice to a young Jo