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The Story of New Coke
Manage episode 289099558 series 2903034
Sam Williams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sam Williams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In 1985 Coke made a product change that many considered to be "the worst marketing decision in history", when they changed their original soft drink recipe after 99 years to compete with rival Pepsi. In this episode we explore why the decision was made and how it actually helped Coke become the number one soft drink despite its failure. Turn on your Flux Capacitors, grab your Gremlins and pack yourself a Watchmacallit because we're going BACK to 1985...this is the story behind New Coke.
17 에피소드
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