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Navigating the Dynamic Process of Brand Planning
Manage episode 439565407 series 3046075
Vynamic에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vynamic 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.
For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email Liza.Flaherty@vynamic.com or visit our website for more information.
Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends
Source Links:
- The Essential Guide to Creating and Implementing a Successful Pharmaceutical Brand Plan
- Navigating the Inflation Reduction Act’s Impact on Drug Pricing and Innovation
- The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?.
- Go-to-Market Strategy for Pharmaceuticals
- Reimagining the Brand Planning Process in Healthcare
Panel – Jen Burke, Mindy McGrath, Liza Flaherty
Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli
Recording & Editing – Mike Liberto, Rachel Skonecki
For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.
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