#058: Michael Armstrong & Justin Hodgson | Kay & Burton

Trench Talk with Matt Reynolds

This episode features Michael Armstrong, a Partner at Kay & Burton and their General Manager of Marketing, Justin Hodgson.

The Kay & Burton name has been synonymous with luxury property in the Melbourne market, connecting buyers from around the globe with premium Melbourne and Mornington Peninsula real estate, for more than 80 years.

This is a conversation about the changes within the property sector and an insight into the future of property as the first mainstream signs of the industry adopting technology and embracing digital solutions emerge.

There’s no doubt, many efficiencies can be harnessed in the property sector using technology, but how to think about and when to move on different options has become very important. As we have seen, being to slow, or to fast can be disastrous.

During this chat, we covered:

• both the good and the bad of real estate disruption
• technology strategies
• offline v online marketing, including social media
• customer experience
• opening new offices
• using WeChat to sell property
• analysing data to track property maintenance and artificial intelligence to drive decisions like buying, selling and renovating
• the Kay and Burton brand, and, as always,
• much more

You can learn more about Kay & Burton and find both Michael and Justin at kayburton.com.au.

If you enjoy Trench Talk, please remember to hit the subscribe button inside your chosen podcast player, more episodes can be found at xrm.com.au/podcast.

If you do enjoy this episode, you may also like to go back to episode #004 of the Trench Talk Podcast which features Kay and Burton Managing Director Ross Savas and his own journey building a career in the real estate industry.

Enjoy Trench Talk Episode #058 with Michael Armstrong and Justin Hodgson…

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Show notes and links for this episode can be found at xrm.com.au/podcast.

Feel free to email me with any suggestions or feedback to [e-mail].

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