Mary Rahmani on TikTok Artist Strategies, Launching Moon Projects, and Influencer Partnerships

Trapital

Mary Rahmani is the founder and CEO of Moon Projects, an innovative agency that is focused on short-form video content and helping artists, brands, and companies take that to the next level. In this episode, she talks about her three-pronged company and what she has learned from her time as a TikTok executive. She then discusses Moon Projects’ partnership with Republic Records and some of the trends she is seeing within the entertainment industry.

If you’re looking to be a part of the TikTok community and to learn more about leveraging short-form videos, this is the episode for you!

Episode Highlights

[02:10] An overview of Mary’s career and how she established Moon Projects

[06:05] Strategy is key to gaining virality and staying relevant on TikTok

[09:48] What emerging artists can learn from famous musicians who use TikTok like 24kGoldn, Megan Thee Stallion, Doja Cat, and Lizzo

[13:57] How Mary chooses artists to work with and how A&R representatives should be dealing with artists

[21:22] About Republic Records and Mary’s perspective on work-life balance

[29:08] Music as a love language and TikTok as a platform

[33:32] On music-gaming collabs, the divergence of fame and talent, and video streaming

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Mary Rahmani, @mrahmama, Moon Projects

Links:

• How More TikTok Stars Can Succeed in the Music Industry
• Republic Records

Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo.