Episode #10: Interview with Elyse Mayer (SmashFly) on Lead Nurturing for Recruiting
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Transform Recruitment Marketing and Chris Brablc에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Transform Recruitment Marketing and Chris Brablc 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly. The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead nurturing (20:25), personalization and how it fits into lead nurturing (25:50), that automation doesn't need to be impersonal (29:50), the people on social and blogs to follow (32:00)and places to connect with Elyse (37:50). As mentioned by Elyse, here are lists of Twitter profiles to follow: https://twitter.com/SmashFly/lists Read Elyse and the SmashFly Blog: http://blog.smashfly.com/
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