How Surya Kumar Yadav’s endorsement fee is touching the SKY

Top of the Morning

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Tuesday, October 15, 2024. My name is Nelson John. Let's get started.

Thanks to gains in shares of select banking and IT heavyweights, including HDFC Bank and Infosys, Indian stock market benchmarks- the Sensex and the Nifty 50- resumed their upward march on Monday. The Sensex rose 0.73 per cent, while the Nifty 50 settled 10.66 per cent, higher.

Vinay Dube, previously at the helm during tumultuous times at Jet Airways and Go First, now leads Akasa Air, facing similar challenges with its fleet of Boeing 737 Max aircraft. Akasa Air, aiming to carve a niche in India's aviation market, heavily relies on this model, notorious for its operational issues, despite its economic purchase price. The airline, commanding a modest 4.5% market share, seeks to establish itself against the dominating duo of IndiGo and Air India, which together control over 90% of the market. Akasa's strategy involves mirroring successful practices from industry leaders like IndiGo, which thrived on a sale and leaseback model that Dube intends to replicate. Nehal Chaliawala and Mihir Mishra write on Vinay Dube’s plans to take on the Indigo-Air India duopoly in India’s aviation market.

Class actions are gaining momentum in India, with recent cases against Ola Electric and Jindal Poly Films showcasing their rising prominence. A class action allows people with similar grievances to file a single lawsuit, making it a powerful tool for addressing collective issues. The rise in class actions is largely due to growing awareness among consumers and shareholders, facilitated by technology and easy access to information. More people are now using these legal options to hold companies accountable. The digital age has also amplified opportunities for collective grievances, especially with the collection of vast amounts of personal data. Mint’s Krishna Yadav explains the rise of class actions in India.

Becoming a cricketer in India can lead to vast riches. For Suryakumar Yadav, the money doesn't stop rolling in. Gaurav Laghate writes about how leading India to a recent T20 series win against Bangladesh has bettered Yadav’s financial prospects. Yadav's endorsement fee has jumped by a whopping 350 per cent, with deals worth 2 crore rupees each. Among companies shelling out this money for him are ICICI Prudential Life Insurance, Reebok, and Lenskart. Sky, as he is fondly called, is now rubbing shoulders with Virat Kohli and Rohit Sharma, the other scions of cricket endorsement deals.

In September, India witnessed a sharp rise in inflation to a nine-month high of 5.49 per cent, surpassing the expected 5.1 per cent. This increase was largely driven by a significant hike in vegetable prices, which surged due to a dissipating base effect and unfavorable weather conditions. This unexpected jump underscores the Reserve Bank of India's cautious stance on not cutting the repo rate. With this spike, the inflation rate for the July-September quarter settled at 4.2 per cent, slightly above RBI's projection of 4.1 per cent, suggesting that rate cuts might be postponed to 2025. Payal Bhattacharya reports on how September’s inflation surge proves RBI was right to delay a rate cut.

Rocket science is generally hard, which is why any achievements made in this vast and expensive field should be celebrated. Elon Musk's SpaceX has innovated space travel by using mechanical 'chopsticks' to catch one of its rocket boosters mid air so it can be reused for other rockets. Leslie D'monte writes that this would reduce the costs and turnaround time of future rocket launches. Moreover, this achievement could boost Musk's financial and strategic positions by lowering launch costs and speeding up operations.

Primer: How Musk catches rockets with ‘chopsticks’

Suryakumar Yadav: India’s Mr 360 is changing the game for brand endorsements

Mint Explainer: Why Class Action Suits in India Are on the Rise

How Akasa Air’s Vinay Dube is taking on the IndiGo-Air India duopoly

In charts: September inflation proves why RBI was right to delay a rate cut