Google AI Overviews: Why Your Website Traffic is Down & How Small Businesses Can Adapt SEO

Toby Danylchuk | 39 Celsius Web Marketing Consulting

Is Google AI changing how people find information? YES!
As a small business owner, you need to understand Google AI Overviews (AIOs) and their impact on your website traffic.

This video breaks down what AIOs are, who they’re affecting the most, how they're affecting businesses like yours, and concrete steps you can take right now to adapt, stay visible, and keep customers coming to your site.
No tech jargon, just actionable advice!

What's in this video:
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0:00 Intro: Why Website Traffic Is Dropping
0:31 What Are AI Overviews (AIOs)?
1:12 How AIOs Impact Google Search Results
1:52 The Future of Google Search: AIOs Are Permanent
2:06 Zero-Click Searches and Lost Traffic
2:23 Stats: AIOs Causing Clicks to Drop 15–70%
3:00 Real Analytics Showing Traffic Declines
3:45 New SEO Priority: Inclusion in the AIO
4:23 Search Types Most Affected by AIOs
4:47 Branded Searches Still Work
5:15 Why Brand Building Is More Important Than Ever
5:55 SEO Best Practices Still Matter
6:14 Transactional Searches Are Less Affected
6:41 Industry-Specific AIO Impact
7:14 How Small Businesses Can Adapt
7:21 Step 1: Be Cited, Not Just Ranked
8:01 Step 2: Use Schema Markup
8:56 Step 3: Build Topical Authority
9:24 Step 4: Strengthen Your Brand
9:57 Step 5: Diversify Your Traffic Sources
10:27 Local SEO: AIO-Proof Strategy
10:46 Consider Google Ads and Track AIOs
11:14 Video SEO in AIOs
11:32 Final Thoughts: Adapt and Thrive
11:51 Evaluate AIO Impact on Your Site
====================

Additional resources:
Local SEO series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v

This video's research was compiled and summarized with the assistance of Google Gemini. All factual claims and statistics have been traced back to their original human-authored sources, which are listed below.

Sources cited for this video:
-Generative Search Is Here - Oneupweb, accessed May 25, 2025, https://www.oneupweb.com/blog/google-ai-overviews-generative-search-is-here/
-How Advertisers Can Adapt to Google's AI Overviews - Basis Technologies, accessed May 25, 2025, https://basis.com/blog/how-advertisers-can-adapt-to-googles-ai-overviews
-Semrush Report: AI Overviews' Impact on Search in 2025, accessed May 25, 2025, https://www.semrush.com/blog/semrush-ai-overviews-study/
-Google AI Overviews: New CTR Study Reveals How to Navigate ..., accessed May 25, 2025, https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/
-How Google's AI overviews are impacting CTRs I Birdeye, accessed May 25, 2025, https://birdeye.com/blog/google-ai-overviews-ctr-impact/
-Google AI Overviews Expanded - Sky SEO Digital, accessed May 25, 2025, -https://skyseodigital.com/googles-ai-overviews-expand-across-key-industries-what-marketers-need-to-know/
-Shocking 56% CTR drop: Google AI Overviews gut MailOnline's traffic, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393
-Understanding the Impact of AI Overviews and How to Respond, accessed May 25, 2025, https://www.conductor.com/blog/ai-overviews-impact/
-AI Overviews Are Impacting Website Traffic—Who's Winning? - Stan ..., accessed May 25, 2025, https://www.stanventures.com/news/ai-overviews-are-impacting-website-traffic-whos-winning-2049/
-Google Explains How AI Overviews Affect Search Reports - Relevant Audience, accessed May 25, 2025, https://www.relevantaudience.com/google-explains-how-ai-overviews-affect-search-reports/
-AI Overview Impact on SEO: How to Thrive Amidst Google's Update - Growth Machine, accessed May 25, 2025, https://www.growthmachine.com/blog/ai-overview-impact-on-seo
-AI Overviews expand to over 200 countries and territories, more than 40 languages, accessed May 25, 2025, https://blog.google/products/search/ai-overview-expansion-may-2025-update/
-New Google AI Overviews data: Search clicks fell 30% in last year, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498
-Google massively expanding AI Overviews for travel, entertainment - Search Engine Land, accessed May 25, 2025, https://searchengineland.com/google-ai-overviews-expand-travel-entertainment-454863

📢 And if you need help with your company's digital marketing, connect with me now:
📧 Email: [email protected]
🌐 Website: https://www.39celsius.com/
⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

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