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10. Auto Retail Still Finds Itself Struggling to Relate to Women Car Buyers
Manage episode 341944880 series 3397880
Marcus Amick에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marcus Amick 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Episode 10 of To the Point delves into some of the challenges that automotive dealerships still face, when it comes to servicing women, who account for more than 60% of all new vehicles sold in the U.S., according to a report by Cars.com.
About Our Guest
Cathy Droz is an accomplished automotive journalist, consult and speaker. Droz is also the founder/CEO of HER Certified® – a dealer program that seeks to help dealerships better serve women car buyers – which was founded on the principals of honesty, excellence and respect. The Phoenix-based consultant has 50 years of experience in the business, including operating a full-service automotive marketing company. Droz is the author of the book, A Woman’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let These High Heels Fool You, and the digital e-book, How to Buy a Car in Your Pajamas, From Dealer to Driveway.
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