))
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
Manage episode 465946007 series 3602312
Marketing SG and Ishaan Shakunt (Founder @ Spear Growth)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)
Here's a quick snapshot.
LinkedIn Ads Spend: $57K
Timeline: 3 months
Result: $655K pipeline
The winning team:
VP Marketing
Head of ABM
Performance Manager
Demand Manager
Marketing Operations Specialist
And of course some design support
Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.
Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)
If you're a marketing strategy nerd like us, you'll love this deep dive.
Warning: We got super nerdy about the details in this one! 🤓
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챕터
1. TLDR (00:00:00)
2. Intro (00:02:09)
3. Outro (00:02:41)
4. Chapter 4 (00:50:46)
34 에피소드
공유
