Ep. 88: 6 Steps to Market Less and Matter More to Your Dream Clients

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Are you ready to transform your marketing strategy? Join us in our latest Uncut Summer Series episode on the Tiny Marketing podcast, where Sarah Noelle Block shares her powerful insights on how to market less and matter more. Alongside Brad Powell and Eva Chen from the Standout Show, Sarah breaks down a six-step lean marketing strategy designed for B2B services that lack a dedicated marketing team. Discover how identifying your dream client, crafting a signature offer, selecting a primary social channel, and more can elevate your marketing efforts to build genuine connections and trust with your audience.
Consistency is the cornerstone of a successful content strategy, and we're unpacking the 4C method for content creation and lead generation. Learn how strategies like episodic series, campaign content, and collaboration content can enhance your marketing plan. Plus, explore the versatility of hybrid content options like webinars or virtual summits, which serve dual roles as core content and lead generators. We emphasize the importance of both passive and active lead generators, and how gateway offers can ease potential clients into deeper, more valuable engagements with your business.
Upselling isn't just about making a sale—it's about meeting your client's needs at the right time. In this episode, we share practical tips on identifying those needs early and maintaining engagement through regular check-ins. Sarah also dives into how you can mine sales transcripts and social media interactions for content ideas that resonate. To cap it all off, she offers a free 20-minute session to help listeners develop their own gateway offers, ensuring you walk away with actionable strategies to enhance your marketing approach. Don’t miss this opportunity to refine your tactics and build lasting client relationships!

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챕터

1. Ep. 88: 6 Steps to Market Less and Matter More to Your Dream Clients (00:00:00)

2. Uncut Summer Series (00:00:48)

3. Content Marketing Strategy (00:12:13)

4. Effective Upselling and Content Marketing Strategies (00:23:24)

5. Gateway Offer Strategy Sessions (00:28:26)