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Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
Manage episode 403431514 series 3253704
CvE - Marketing Consultancy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 CvE - Marketing Consultancy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:
- Caroline’s marketing reset: Simplify marketing jargon for more effective communication
- Pivoting marketing from a cost centre to a revenue engine
- Prioritising tasks for greater efficiency and effectiveness
- The relationship between performance and brand marketing
- The role of measurement and attribution in driving informed decisions
- Right housing: The fine balance between in-house and outsourced marketing activities
People who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance.
Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK.
The full transcript is available here.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
68 에피소드
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