Applying Concrete Overlays the Right Way

This Is Concrete

Jeff Bonkiewicz is the VP of Sales at Polished Concrete Consultants. He’s a seasoned sales professional, marketer, and strategist with a knack for increasing sales revenue. Jeff has worn many hats throughout his career, including web coder, sales pro, copywriter, managing editor, technical writer, videographer, producer, director, and marketing manager. This multidisciplinary work has helped him craft his expertise using a blend of sales, marketing, and technology experience spanning more than two decades.

In this episode…

Polishable concrete overlays can help you create durable, decorative floors. However, many contractors fall victim to overlay application mistakes, costing them time, money, and sometimes customers. So how do you apply concrete overlays the right way?

According to Jeff Bonkiewicz, you need to have a thorough plan and vision of the entire job before you begin work. Speaking with a knowledgeable technical sales rep can help you think through the job before starting. Additionally, you can’t skip any steps — even the small ones — when applying a concrete overlay. To produce a great result, you must read product datasheets from manufacturers and follow instructions precisely. What other common mistakes does Jeff see during this process, and how can you avoid them?

In this episode of This is Concrete, Chad Gill sits down with Jeff Bonkiewicz, VP of Sales at Polished Concrete Consultants, to talk about the tricks of the trade when it comes to concrete overlays. Jeff discusses the important prep work before applying an overlay, mistakes to avoid, and his concrete training organization that’s working to educate industry professionals.